The Verkhovna Rada of Ukraine adopted as a Basis the Bill on Amendments to the Law "On Advertising" (regarding the Identification of the Social Advertising and Regulation of Separate Types of Political Parties and Public Organisations Advertising)

14 April 2010, 11:25

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The Bill (Reg. No3002), suggest entitlement of public organisations with the right on independent solution of the issue regarding placement in their advertisement of the relevant references to the advertiser, in case they order social advertisement.

 

The document envisages implementation of the fact that state body if it is a advertiser of the social advertisement is obliged to present a relevant reference in the advertisement.

 

Pursuant to the bill, social advertisement that is being broadcasted to the order of state power bodies and local self-government bodies is not supposed to contain information that facilitates the formation of interests in a certain political party, electoral bloc, their programs, agreements, political actions that are conducted of upheld by them, leaders or members of certain political party or electoral bloc.

 

According to the document, advertiser of political actions, leaders or members of the political party may be political parties, their structural centres and also citizens of Ukraine, possessing Constitutional voting right.

 

The bill impalements the threshold price rate that may be used by the citizen for the advertising with the information on program. political events (activity), leaders or members of the political party; also it implements the prohibition on circulation of mentioned above advertisement on the behalf, but without the consent of the relevant political party; defines the cases of prohibition of imitation or copying of the party symbols.