“Confidence in the Ukrainian Parliament as an institution is the main mission of the Verkhovna Rada's branding strategy,” Olena Kondratiuk

Information Department
24 September 2020, 19:11

The new branding strategy of the Verkhovna Rada of Ukraine aims to build trust among Ukrainians in the state legislature. Deputy Chairperson of the Verkhovna Rada of Ukraine Olena Kondratiuk stated during a working visit to Lviv Region.

According to her, now the perception of the Verkhovna Rada in society is out of focus. “We are conducting research to better understand what exactly and with what symbols our citizens associate Ukrainian Parliament. We would like the modern image of the Parliament to correspond to our Euro-Atlantic course and, at the same time, emphasize its special historical role in the development of independent Ukraine,” noted Olena Kondratiuk.

The Deputy Chairperson of the Verkhovna Rada of Ukraine clarified that in addition to modernizing the visual image, the mission of the Parliament is also prescribed, which is based on its main functions: representative, legislative and control over the activities of the Government.

For reminders, the Working Group on Branding Strategy Development of the Verkhovna Rada of Ukraine is actively working in the Parliament. It was established in accordance with the Resolution of the Speaker of the Ukrainian Parliament Dmytro Razumkov. The working group is headed by his Deputy Olena Kondratiuk.